The Ultimate Guide to Magnetic Lashes

I'm sure you've heard about magnetic lashes by now. You've likely seen them in drug stores, on Facebook, and on Amazon...they're all over the place! Yet, even though magnetic lashes are the next big thing in lashes...many of us are still in the dark and don't have the full story about what magnetic lashes really are all about. 

Well, this article will get you up to speed! 

Here's a fun fact...

...When we asked a group of over 10,000 women if they had heard of magnetic lashes before, 88% said they had! But, then, when we asked if these same women had tried magnetic lashes before, only 18% said yes!

So, even if you've tried magnetic lashes, this trend is still just getting started and we all have a lot to learn...

In fact, you've probably wondered how magnetic lashes actually work and what makes them different than glue and strip lashes, right? 

This article gives you the inside scoop and answers the questions you've been asking yourself and the not-so-obvious questions you would love to have answered.

Dive in and learn all about the magnetic lash trend that is taking the world by storm... 

1. What are magnetic lashes? 

Unlike glue, or strip lashes, magnetic lashes have small magnets (between 3 and up to 12 magnets) on each lash.  The idea is simple...the magnets on the lashes attract to a liquid magnetic liner that is applied to your eye line. And, don't worry, we'll talk a lot about liquid magnetic eyeliner in a moment.

The magnets on the lashes are hand glued during the manufacturing process...usually by hand.

Why do certain lash brands offer a different number of magnets per lash, you might ask?

Well, there's no clear answer other than...product development and trial and error. In other words, the world's first magnetic lash brands started out by offering lashes with only 5 magnets per lash, but then several brands tried 6. Now, modern magnetic lash brands have 10 and even sometimes 12 magnets per lash to ensure the best possible magnetic hold.

At Everylash, we believe after ALOT of product testing and customer feedback that 10 magnets are the perfect number because less than 10 magnets result in a hold that is weak, while more than 10 magnets create a heavy and inflexible lash that does not shape to your eye, which impacts how long the lashes stay on and how comfortable they are to wear. 

2. When did magnetic lashes hit the market and how have they evolved? 

These lashes MUST be paired with a magnetic eyeliner that attracts the magnets and keeps them firmly attached to your eye line.  And, yes, the magnetic eyeliner is like any other eyeliner you have used in the past. It typically comes in a bottle in liquid form that can be applied on your lash line using an applicator wand or pen. 

2. What makes magnetic eyeliner magnetic?

All magnetic liners use an ingrediant called iron black oxide (also called Ci 77499). And, don’t worry! Even though it sounds scary, it is perfectly safe. In fact, iron black oxide is already in many of your beauty products you are already using. Bet you didn’t know that! Here is a quick description from INCI Decoder (an independent website that explains what ingredients go into your beauty products and which ingredients are or are not safe): “Black Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that controls the darkness of your foundation or gives the blackness to your mascara. Blended with red and black iron oxides, it is essential in all “flesh-toned” makeup products. Chemically speaking, it is a mixture of iron II and iron III oxide. Btw, this guy, unlike the yellow and red pigments, is magnetic.”

3. Don’t recreate the brows you had in your 20s.

Women older than 50 tend to lose definition in their eyebrows. Just go with that.

4. Do not wear any eye shadow at all.

Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.

5. Tinted Moisturizers don’t work.

If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM!and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are $27 each and sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer,a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete;Boomstick Glow, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes.The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.