Welcome to Everylash!
I am so excited you are here. I think you will learn quickly that we are far more than a magnetic lash product business 🧲…
We are a community of like minded individuals who share common values!
...we are a movement for ALL of our Lash Lovers to look and feel beautiful! 😻
We’ll get more into what our values are soon...so stay with me as I explain a little bit about what Everylash is all about.
Now, first, I think it is important to say that since you are here, we now consider you to be a new member of the Everylash Community. 🥳
One of our key values is “inclusivity” so we’re sure you’ll fit right in!
Our community means everything to us!
I should say that again..
OUR COMMUNITY MEANS EVERYTHING TO US!❤️
I always thought caps lock was a little too intense, but let me explain why I am overemphasizing this point...😂🤪
First, to be clear, this is not your standard "community matters" regurgitated welcome statement that every brand on planet earth will send you...
Here is why what I am saying is different…
Everylash is our first eCommerce startup.
Sure we've had experience in the business world and have day jobs, but this is the first time we have taken our own hard-earned money to create a business from nothing!
The business-building journey has been thrilling, exhausting, horrifying, and, yet, so rewarding all at the same time.😭
To say we've put our "blood, sweat, and tears" into the brand in the first year of operations would not do us justice for what we have endured.
Now, I am NOT saying this to get your pity, but simply to say... we are hugely invested in the Everylash brand both emotionally and financially!
And since we are starting Everylash by ourselves (3 original founders), we DON'T have massive budgets, huge research teams, major celebrities, or fancy marketing knowledge to make us a success.
What WILL make our community and brand successful is simple.... it's you!🤩
We have been told by countless marketing consultants to do this and do that and run give-away contests and every other marketing gimmick you can think of.
And, sure, we may try some fun marketing strategies, but, in reality, our launch and business building strategy is SUPER simple.
Here it goes...
...We will continue to identify and connect with like-minded individuals like yourself who see themselves in our brand and identify with what the Everylash brand stands for...
Our core values of:
> Empowering and embracing those from all walks of life. Encouraging diversity and treating others as you would like to be treated.
> Striving for excellence in all that we do (doing the best that we can with what we have).
> Maintaining child-like curiosity. Taking pride in our work, while oozing optimism and enthusiasm.
> Striving for continuous improvement, while staying curiously vigilant. Compassionately and kindly identifying mistakes to improve.
> Fulfilling commitments to ourselves and others. Demanding the best possible efforts, while making zero excuses. 💯
> Sourcing materials sustainably, while delivering consistent products.
We will reach out to the world in search of people who share these ideals and start a real conversation...with us...the founders.
Our goal is simple…
...to build genuine relationships with each one of these individuals one word, one sentence, and one real conversation at a time.
Then...ultimately...we want to provide far more VALUE to our community than we receive in return. 🤗
Because you are not just a number to us! 💘
You are not a sale, a follow, a like, or a share.
You are a real living breathing person that we want to connect with on this planet and support on your journey...
...like you are supporting us now by reading this far when we need the support most during our launch and early growth. 🥰
We have been told by the "professionals" that these business building strategies don't work and that these "personal conversations" won't "scale."
And to that, we say, who the hell cares.
We believe that if we can't take the time to get to know you and care about you now, then this entire business loses its meaning for us.
We are in business to connect with others and to provide value...period, end of story.😌
So with that, I'll leave you with one final thought...
I hope you have a great rest of your day and please reach out anytime you would like... even if it is simply to chat.
You can always reach us at email@example.com or on our Instagram or Facebook pages via @theeverylash name.
We are here for you.
We'd sincerely love to get to know you.😘
The Everylash Team
P.S. If you agree with what I have said here, I'd really appreciate it if you could spread our message with like-minded women like yourself.
Again, welcome to the Everylash community. 😻