What Our Community Means to Us
With Gellyahnah Aakhen
Thank you! Sincerely, thank you! (if you like videos versus email check out the one above!)...
If you are reading this, I believe you are now a part of the Everylash community! 💕
In fact, you are a part of the very beginning of the Everylash journey...since, as you may know, we just officially launched 🚀 the brand in October 2021!
After a year and a half of hard work, everylash.com (our online store) is finally open and we are now selling our premium magnetic lashes. We are super excited and hope you are too...😍😍😍
Why??
Because what is written below contains VERY important information
about Everylash and our relationship with you!
Plus, it was written from the heart with love 💌 , and we would be hurt
🙈 if you didn't read it all!
So, let me begin...
Our community means everything. I should say that again...
OUR COMMUNITY MEANS
EVERYTHING TO US!❤️
I always thought caps lock was a little too intense, but let me explain why I
am overemphasizing this point...😂🤪
First, to be clear, this is not your standard "community matters" regurgitated
welcome statement that every brand on planet earth will send you...
Here is why what I am saying is different...
...stay with me...
Everylash is our first eCommerce startup. Sure we've had experience in the business world and have day jobs, but this is the first time we have taken our own hard-earned money to create a business from scratch! The business-building journey has been thrilling, exhausting, horrifying, and, yet, so rewarding all at the same time.😭
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To say we've poured our blood, sweat, and tears into this brand in our first year of operations would truly be an understatement for what we have endured. Now, I am NOT saying this to get your pity, but simply to say... we are hugely invested in the Everylash brand both emotionally and financially!
And since we are starting Everylash by ourselves organically, we DON'T have massive budgets, huge research teams, major celebrities, or fancy marketing knowledge to make us a success.
What WILL make both our community and brand successful is simple... IT'S YOU!🤩
We have been told by countless marketing consultants to do this, and do that, and run give-away contests and every other marketing gimmick you can think of.
And, sure, we may try some fun marketing strategies, but, in reality, our marketing and launch strategies are SUPER simple.
Ready?
Here it goes...
...We will continue to identify and connect with like-minded women like yourself who see themselves in our brand and identify with what the Everylash brand stands for...
our core values of:
> Empowering and embracing those from all walks of life. Encouraging diversity and treating others as you would like to be treated.
> Striving for excellence in all that we do (doing the best that we can with what we have).
> Maintaining child-like curiosity. Taking pride in our work, while oozing optimism and enthusiasm.
> Striving for continuous improvement, while staying curiously vigilant. Compassionately and kindly identifying mistakes to improve on.
> Fulfilling commitments to ourselves and others. Demanding our best possible effort, while making zero excuses.
> Sourcing materials sustainably, while delivering consistent and dependable products.
We will reach out to these women, like we have reached out to you, starting and fostering real conversations...with us...the founders, and we will genuinely build a relationship with each one of them - one word, one sentence, and one real conversation at a time.
Why?
Because you are not just a number to us! 💘
You are not a sale, a follow, a like, or a share.
You are a real, living, breathing person that we want to connect with on this planet and support on your journey...
...like you are supporting us now when we need it most during our launch and early growth.🥰
We have been told by the "professionals" that these marketing strategies don't work and that "personal conversations" won't or can't "scale."
And to that, we say, "who the hell cares!?"
We believe that if we can't take the time to get to know you and care about you now, then this entire business loses its meaning for us.
We are in business to connect with others and to provide value...period, end of story.😌
So with that, I'll leave you with one final thought...
I hope you have a great rest of your day and please reach out anytime you would like... even if it is simply to chat.
We are here for you.
We'd sincerely love to get to know you.😘
Love,
The Everylash Team ❤️