The Epic Story of Everylash
Ever wondered how Everylash got started and why we're in business? 🧐 It all started in May 2020 at the height of the pandemic...
The founders all felt the crush of the economy as millions were laid off and all industries were hit hard...😢
...except for a few…
As we struggled in our day jobs 😤 with the threat of imminently being laid off, we knew we need to make a change...
...For ourselves and our families.
Meanwhile, we followed the news as e-commerce rose to new heights.
Retail brick and mortar stores were filing bankruptcy at a rapid pace. 🤔 💭
And although the transition had already been underway, the pandemic put the rocket boosters 🚀 on the ecom trend.
Simply put, selling online was the future! 💡
We knew that we had to join the crowd before it was too late.
The problem was we didn't have a product 👀 and we had never started an ecom business before! 🤷♀️ In fact, we had no idea how to get started!
Sure, we heard that you could go abroad and find suppliers, but that was about it...
So, we started from scratch and moved forward one very slow step at a time. Before we even got started, we got VERY clear on a couple of key principles...
What was super important to us was this:
We wanted to sell a product that was:
(1) Super useful
(2) Brought joy to our clients every time they used it
(3) And it had to be fun!
...We didn't want to sell coat hangers 😂!
Most importantly, we wanted to serve and work with like-minded individuals who we knew we would love being around...we wanted to LOVE our customers! 💕
So, we began to brainstorm as a team and listed hundreds of products on our idea board that fit these key requirements. ✍️
We closely analyzed trends in the market and began honing in on the top 5 products we thought would be perfect for us.
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Then it dawned on us...⚡️ ☀️
We realized we didn't want to be a product company...
Sure we wanted to sell products, but we wanted to start something much bigger...
WE WANTED TO START A MOVEMENT
One thing that we all agreed on was that we had been longing for a tribe...a community...one we could serve and that we could embrace...
...and, hopefully, a community that would embrace us back! ❤️
This community is what we wanted to build!!! 🤩
...The product was simply the vehicle 🚗 🚘 for getting us there.
And that is when it hit us...
We wanted to create a company that empowered women 💪🏽 to feel, look, and live their best lives.
We wanted to source beautiful products 💄 🤩 that helped them toward THIS ultimate goal.
Once we were clear on this vision, the decisions around what products to sell become obvious to us!
As you probably know by now, we settled on magnetic eyelashes. 🧲 🧲 🧲
Why did we choose this type of product?
Well, this product was trendy, super cool, fun, was a huge improvement over standard glue lashes...
...and we knew that we could launch the community with this product! 🥳
But, we also knew that magnetic lashes were just the beginning...
...Yes, it was, nonetheless, the beginning.
And, we had to take that first step to make our vision come to life! 🏃🏾♀️
So, that is how we founded Everylash and chose to sell magnetic lashes! 🧲
Crazy, right?! 🤯
Life is unpredictable, but I am so glad that we went through that journey and that I get to write this to you right now.
I'm writing this article on a Friday while having a cold beverage before I go to bed. As I sit here, I can't believe how fortunate I am to be writing this and to now have you be reading about our journey...
...a journey that you too now are on. 🥰 We, as a team at Everylash, couldn't be more honored to have you along for the ride.
It is mind-boggling how far we have come....and, yet, it is still JUST the beginning! 😊
Love,
The Everylash Team ❤️